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Shell begins pilot for fuel delivery, using the TapUp app by MOBGEN

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Shell have recently revealed a new fuel delivery service for their customers called Shell TapUp. Customers can order fuel via the TapUp app, designed and developed by MOBGEN, part of Accenture digital. The fuel is then delivered by a specialist Shell vehicle.

Shell TapUp is a genuine response to customer needs across multiple markets and focuses predominantly on the changing Retail demands regarding online shopper experience and on-demand home delivery services. Convenience for the customer is key in this service. Customers can order their fuel via the TapUp app and request where and when they need the refuel.

Ron Vrijmoet, Founder and Managing Director of MOBGEN: “We are proud to be part of this new digital solution for Shell customers. We always strive to add real value to the customer needs and with the Shell TapUp app we’ve delivered a new innovative mobile tool. We’re looking forward to the response of customers and opportunity to further build this new service”.

To utilize this service, customers will be able to download the dedicated Shell TapUp app, which allows them to choose where and when they would like their car to be refueled. You are then able to receive a full tank of fuel swiftly, at your direct location. Following this, a Shell TapUp service employee will come to your car at the appointed time, which can also be whilst the customer is not there.

Shell TapUp starts as a pilot in the Rotterdam area in The Netherlands. Car owners in this area can order via the app Shell FuelSave Euro 95 and Shell FuelSave Diesel. The delivery is then completed via a new, compact, electrically driven vehicle which has recently been developed and is able to fill up around ten cars.