In order to reach and serve their current and potential customers, AEGON N.V. (the life insurance, pensions and asset management multinational) teamed up with MOBGEN to develop and deliver the Investor & Media app. Figures, publications and documents were already available online and in print, but with the development of the app this valuable information can now be accessed in a simple and relevant way – at home, in the office, traveling and offline.
With the Investor & Media app, Aegon’s investors are able to follow stock prices and are always up to date of the latest financial developments. The features of the app include an overview of current financial news, current and historical stock prices of Aegon (including graphs) in both Amsterdam and New York, annual and quarterly reports, video presentations and a personal ‘favorite’ section. By means of push notifications, Aegon has the ability to interact with its users directly.
Aegon had the objective to strengthen the relationship with both investors and media partners, and to improve the information delivery to these target groups. The app provides a direct and easily accessible channel with a number of communication and notification possibilities.
The interface was designed to be as easy as possible for the user to navigate, maintaining familiar patterns while entertaining with some of the transitions. The app is centred around a dashboard which provides the user with the most important information available at a glance.
Aegon now owns a mobile business content platform designed to optimally serve their target group. Throughout the process, Aegon and MOBGEN worked together with dedicated project teams, delivering on time and on budget. The Aegon Investor & Media app was included in the top 30 free financial apps in the Apple store within the first week of release.