THE MOBILE PAYMENTS LANDSCAPE AND ITS OPPORTUNITIES
The international payment landscape is changing rapidly. The once unassailable banks and credit card companies are now subject to fierce competition from a new generation of digital service providers, whose mobile banking solutions are often much cheaper, more transparent and more customer-oriented than the services your customers are currently still using.
Retailers who haven’t yet taken the plunge into utilising the ‘mobile payment button’, are mainly failing to do so due to lack of clarity in their understanding of this dynamic young sector. Additionally, many enterprises are not able to properly assess the technical implications for their own back end. In practice, these businesses are often losing out. By waiting till the new technology has fully crystallised, they particularly miss out on the often-substantial benefits of engaging with early adopters.
This white paper is dedicated to answering a number of key questions about putting these attractive opportunities into action:
1. What are the most important mobile payment technologies and what are their benefits?
2. Who are the most important providers of mobile payment solutions?
3. In what way are companies already successfully using it?
4. Which solutions fit best with your digital-mobile strategy?