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MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.

As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.

MOBGEN:Lab was created to focus on innovation, and to apply a structure and measurable output to our investigations. In conjunction with thesis students from TU Delft and HK Utrecht, MOBGEN:Lab is running research projects and building proof-of-concept products to test these innovations.

Through the MOBGEN:Lab blog we want to share our ideas, insights, knowledge and expertise about what excites us in the mobile design, development and strategy world.

31 Dec
2016

10 Best Practices for Designing User-Friendly Forms


eleonora

Forms are difficult. Forms have been difficult since digital ever came to exist. A lot has been said on this topic, from the discussion on usability of web-forms in the 90s , to when these web-forms were tailored to handsets, and to current day when UX experts have various opinions on what makes... Read more
31 Dec
2016

The developer experience


Jasper de Bruijn

User Experience The term User Experience is well-known to all of us. It’s deeply integrated in the Agile methodology, forcing us to write User Stories, to perform User Testing, and to keep the user central in every little decision we make throughout the day, whether we are a business analyst,... Read more
5 Dec
2016

Data Visualisation


Tom Power

In 2012, a US academic named Dr. Martin Hilbert estimated that the average person was bombarded with 174 newspapers worth of information each day. He also estimated that each individual contributed 6 newspapers of data back into the world each day. Contrast this with 2.5 pages of data that each... Read more
5 Dec
2016

Web Summit 2016


Loren Hakeney

The Web Summit is Europe’s largest technology event, with over 50,000 attendees. We knew only one thing; we wanted to be a part of it. Discovering all things technology and innovation in the beautiful city of Lisbon, we were excited to be surrounded by all of the biggest names in tech, from... Read more
5 Dec
2016

AIA Discussion Report


Mathijs Hoek

Accenture Innovation Awards Discussion The background for the discussion While companies are fully aware of the need to develop good-looking digital interfaces on both web and mobile to engage with their customers, a new trend is developing where users no longer need to access a company’s... Read more
31 Oct
2016

Organising company retreats for big groups


Ines Vicente

In the same way that a vacation does wonders in terms of recharging your proverbial batteries, we think that a company retreat is a great way to renew our enthusiasm and excitement for work. Also, business trips during the year don’t always provide us with enough time to build strong... Read more
31 Oct
2016

Applied Design Thinking


Eva Moerbeek

At MOBGEN, we accompany many clients in facing challenges that require divergent and innovative thinking. Not many are familiar with the details of Design Thinking, or whether it’s even relevant for their large and complex organisations. Below, we’ll see how we effectively bring Design Thinking... Read more
31 Oct
2016

Halo 2.0 release


Luis Cele Sanchez

Recently, we released the 2.0 version of HALO, our Mobile Backend as a Service (MBaaS) product. During the process of development, we completely redesigned the user interface and upgraded the backend system, enriching both with killer features and a cool new design. The final result is an... Read more
28 Sep
2016

Android Nougat


Danny Verloop

We've been trying out Android Nougat (7.0) since March thanks to the Android Beta Program (see below), but with the official release last month, we can now look at what Nougat means for the end-users and for us as developers. For users Below are some of the more noticeable features for the... Read more
28 Sep
2016

iOS 10 Update


Verónica Portas

Introduction   The objective of this article is to provide details regarding the benefits of upgrading to iOS 10. Last year 77% of user had upgraded to iOS9 just 3 months after it was released. As of August 2016, 87% of iOS users were using iOS9.   Introduction to new... Read more
31 Aug
2016

DELIGHT YOUR END USERS WITH 360° VIDEO TECHNOLOGY


Sebastian

It's been six months since the last article on some of this year’s upcoming technology trends. One of the trends, the 360-degree video, faced a big test when we helped Shell launch their first 360-degree video in collaboration with the Scuderia Ferrari F1 team in August.   For those... Read more
31 Aug
2016

A NEW WAY TO EXPERIENCE ART


Nick

What is SMARTIFY? Ever been to a gallery and struggled to find more information about the artwork? Have you ever had to forfeit your retina display and Hi-Fi noise cancelling headphones for a second-hand audio guide and a pre-selected tour? Using advanced image recognition, SMARTIFY provides... Read more
31 Aug
2016

Improve your skills with Bob – a machine learning project


Lisa Vork

Imagine a world where we don’t have to program our computers anymore, but where the computers program themselves; this is where we are heading towards with machine learning. But how does it work? And more importantly, how can we apply it to improve our lives? At MOBGEN Lab we have started to... Read more
31 Aug
2016

Why physical exercise is great for your company.


Adrian

From the point of view of a sports person, being competitive means that you want to perform at the highest level possible and in the most challenging environment. Pressure, endurance, calculated risks - all these characteristics can also define the performance of an employee within a company. But... Read more
31 Aug
2016

Creating opportunities for young talent


Sebastian

MOBGEN believes working together with the best (technical) universities all over the world helps us to fuel our innovation, research capabilities and attract talent for our fast growing company. We believe in structural and measurable innovation. For this reason, new perspectives are constantly... Read more
27 Jul
2016

HACKING YOUR BRAIN TO INCREASE SAFETY WHILST DRIVING


Sebastian

How can a brain be hacked? We (Daniel, Natalia, Sebastian and Silviu from MOBGEN) weren’t sure, but we came across a post from the Waag Society and quickly became curious about the possibilities. We wanted to apply science to our expertise within mobility to solve a problem and also try some of... Read more
27 Jul
2016

MOBGEN integrating Apple Pay for optimal customer experience at Shell Service Stations in the UK


Beñat Jaramillo

People are busy. Going to a Shell Service Station, sometimes you just want to fill up and go. That’s why Shell wants to offer their clients a speedy, secure mobile fuel payment service as part of the Shell Motorist App. It works seamlessly with PayPal and from end of June 2016 also with Apple... Read more
27 Jul
2016

ANWB launches ‘Vakantiehulp app’ (Travel assistance app), developed by MOBGEN


Michiel

The Royal Dutch Touring Club ANWB has just launched a new app, ANWB Vakantiehulp (Travel Assistance), which will help you be well-prepared for travel throughout Europe. Amsterdam-based mobile solution specialist, MOBGEN, was signed on to develop the app. It’s free and a majority of the content... Read more
27 Jul
2016

Accenture acquires MOBGEN, expanding end-to-end digital services


Beñat Jaramillo

We are proud to inform you that MOBGEN has found an exceptionally favourable and suitable new owner. The authoritative, leading and globally active Accenture has acquired all shares in MOBGEN and now owns 100% of the company. This is great news for our employees, our existing clients, and prospects... Read more
23 Jun
2016

Cognitive computing in mobile landscape


Martijn Spee

An app that thinks with you Martijn Spee – Jr. Business Analyst @ MOBGEN We’ve become very much used to the presence of the smartphone in our lives. It wakes us up in the morning and keeps us entertained while waiting for friends at the bar. It’s also made our lives so much easier, with... Read more

Sanjana Dua

As a die-hard Apple developer, gaining access to the Worldwide Developers Conference is a bit of a holy grail, so I was particularly excited to be able to attend the WWDC 2016 held at the Bill Graham Civic Auditorium in San Francisco. True to its name, the event focusses on the developers, so there... Read more
23 Jun
2016

Making mobile apps smarter with geofence technology


Mathijs Hoek

Making mobile apps smarter with geofence technology Smart notifications and suggestions are what people are expecting from smart digital assistants like Siri and Google Now, but some of these capabilities are also possible for regular apps with the use of location aware technology. By combining... Read more
30 May
2016

The Next Web Europe 2016: Growth, Opportunities and Challenges


Guy

Last week saw the biggest ever TNW Europe conference which was held in Amsterdam. MOBGEN was present and business analyst Guy has written a recap of this great event. As in previous editions, this year's TNW brought together some of the leading innovators in diverse digital fields, from whom we... Read more
26 May
2016

The mobile channel: the rapid rise and impact on the financial sector


Michiel

The rapid rise of the mobile channel is having an enormous impact on the financial sector. Where do the major challenges and opportunities lie? What possibilities exist for furthering customer engagement? And how can companies make the most of these? During a free webinar, MOBGEN spoke to three... Read more
21 May
2016

INSPIRE TO INNOVATE


Sebastian

"Today’s businesses are more dependent on technology than ever. For CIOs (and all of IT) this is a change-or-be-changed tipping-point; we must guide our businesses and deliver real bottom line value." A clear statement from VP & CIO Downstream, Craig Walker on Thursday the 5th of May, during... Read more
15 May
2016

Purpose Filled Dashboards: Enhance decision making in a complex industry


Zouhair & Nathalie

It may well be the case that “analysing performance data” is not part of your job description, but you do have a large stake in the insights that your app’s data can bring you. However, getting into all the nitty-gritty details of performance data is a job on it’s own. So how can you go to... Read more
10 May
2016

interview Dave van Velzen, Marketing Manager at TOTO


Celine

It is difficult to conceive a world without the internet and mobile devices for today’s consumers. People now expect exciting and engaging experiences at the click of a button as standard, with the demand for digital experiences impacting upon almost every consumer market. In this interview, Dave... Read more
4 May
2016

Omni-Channel vs Multi-Channel – what is the best for your organisation?


Elli Kremel

Are you a retail company without a strong mobile presence? Do you have difficulties keeping up with the pace of your customers? Then it may be time to reconsider your current retail strategy. An increasing number of retailers have redefined their retail strategies and are now focusing on increasing... Read more
2 May
2016

MOBGEN @ UNIVERSITY OF A CORUÑA


Adrian

It is always fun to return to your former university stomping ground, especially if you come bearing Virtual Reality gifts. Adrian Lopez, Full Stack Web Developer and Sebastian Veldman, Innovation Lead visited the Faculty of Computer Science at the University of A Coruña (UDC)  on the 20th April... Read more
26 Apr
2016

MOBGEN Usability Lab a Lab Without a Lab


natalia

One of the things a UX researcher dreams about is a ‘usability lab’. As a student, I learned there are many ways to enhance a test by adding more dimensions to it in order to (objectively) measure the user experience. Formal labs are usually equipped with fancy (and expensive) tools to do just... Read more
18 Apr
2016

High-fidelity prototyping: What, When, Why and How?


eleonora

As part of the user experience design series at MOBGEN, we have recently covered the benefits of low-fidelity prototyping within design process of digital products. Additional to low-fi prototypes, designers can also make use of high-fidelity prototyping in their process to communicate or validate... Read more
10 Apr
2016

Mobile workforce enablement


Monique

A delicate but business critical transformation For decades, technology has shaped how we perform our work and conduct business. The introduction of the car has led to decentralisation and local ecosystems. The introduction of digital technologies in the 80s and 90s has led to globalisation... Read more
30 Mar
2016

Scanning for Virtual Reality


Sebastian

On Thursday 24th March, MOBGEN:Lab was invited to present at the Virtual Reality (VR) expert meeting at the Coded Matter(s) #13: Compiled Landscapes event. The reason for the invite was to showcase 'Project Construct', a virtual reality app developed by MOBGEN:Lab that allows people to digitally... Read more
24 Mar
2016

Disruptive thinking @ TU Delft


natalia

MOBGEN had the pleasure of attending the IOB fair at TU Delft, where a team of delegates from MOBGEN’s Creative and Lab departments hosted a 2-hour disruptive thinking workshop. Participants were bachelor and master students from the integrated product design, design for interaction and strategic... Read more
10 Mar
2016

The data game: Do you see numbers or opportunities?


Leonardo

There are only 2 ways of playing a strategy game, be it chess, billiards, or poker. You can wait for your turn and devise the next move, or you can plan the next 10 moves for every step you take. Needless to say, good players never wait for their turn. In the tech world, we have a slightly... Read more
1 Mar
2016

MWC2016: 5G, IoT, Connected cars, VR, APIs, wearables, robots… and graphene?


Nick

Holy crap the Mobile World Congress is big. Like really big. We are talking more than 2,000 exhibitors sprawled over 9 football stadium sized halls, ranging from the gargantuan stands of Samsung, Intel, Qualcomm and Huawei to the thousands of miniscule parts manufacturers and service providers with... Read more
24 Feb
2016

Why you should adopt Mobile Automated Testing in every mobile application project


Jorge and Elena

How can you ensure a smooth and fully functional experience for end-users? How much testing is needed? When and how do you start the manual and automation testing, and what do you automate? These are a few of the questions that have attracted much debate over the years. This post is to shed some... Read more
23 Feb
2016

Apple Tech Talks: “The future of TV is Apps”


Jacobo

Apple recently announced the new "Apple Tech Talks" in several cities around the world, and MOBGEN was present at the London edition along with about two hundred other developers from all over the world. The talks were thought-provoking, divided into different topics such as design, remote focus... Read more
22 Feb
2016

Image recognition: what is it, and why it can be beneficial for your company


Nathalie and Luis

What is image recognition technology? Image recognition (sometimes called computer vision) is a technology that strives to acquire, process, analyse, and understand images and high-dimensional data from the real world in order to produce numerical or symbolic information. What did you just... Read more
20 Feb
2016

Have yourself an immersive experience


Sebastian

Fancy a trip to Mars today? Nowadays it’s virtually possible - just give the image below a spin! It’s like Christmas has come around again when we look at the latest emerging technologies; Oculus is making its latest Rift available for the consumer market this quarter; HTC opens up pre-orders... Read more
2 Feb
2016

The Alberto MOBGEN Awards


Alberto

The Oscar nominees of 2016 have been announced! Oops, this is MOBGEN and we don't have Oscars, but we do have the coveted Alberto MOBGEN Awards. It began at Christmas 2013, the year I started working for MOBGEN. I gave an Android figure (as I am an devoted Android developer) as a gift to each... Read more
27 Jan
2016

Low-fi prototyping: What, Why and How?


eleonora

The creation of digital products usually involves a range of roles and functions collaborating on a project. The apparent ones are the business analysts who map out the requirements for the end product to fulfill, the visual designers who create beautiful interface screens, and developers who turn... Read more
24 Dec
2015

Free to download white papers


Monique

Did you know that 84% of smartphone users often use their mobile phone to enrich or make their shopping experience easier? By the end of this year, the mobile share of all e-commerce purchases will count for around 40 to even 50%. And among the 500 largest mobile retailers in the world, 42% of all... Read more
23 Dec
2015

Happy New Year


Monique

The year 2015 is coming to an end, and the whole MOBGEN team wants to Wish You All the Best for 2016! Let’s look back at the past year that flew by... To start with, we are very proud to have opened our 4th office: MOBGEN Malaga. In answer to the increasing demands of our clients, more... Read more
26 Nov
2015

How performance monitoring can benefit your business


Celine

Creating high performing apps, engaging your customers and making smarter business decisions are just a few factors that can lead your company to success. How you monitor the performance of an app is paramount and keeps you in the control tower. We’ve asked Luca Temperini, Team Lead Web... Read more
23 Nov
2015

IKEA’s Think Outside The Cubicle


Celine

From Friday 20th to Sunday 22nd, IKEA hosted a 48-hour hackathon in its Concept Center in Delft. During the hackathon “Think Outside The Cubicle”, attendees needed to brainstorm in teams, develop and bring their ideas to life. Participants were asked to inspire each other with innovative... Read more
10 Nov
2015

MOBGEN at Big Android BBQ 2015: “How to improve the quality of projects with Android’s Gradle”


Javier

Google has long been introducing new tools for developers, in order to make the applications testable and allow them to work with continuous delivery systems. One of those tools Google introduced was Gradle for Android: an open source build automation system that merges the concepts of Apache Ant... Read more
10 Nov
2015

The End of Roaming? – What the elimination of roaming costs could bring to the world of mobile


Guy

This summer, the European Council announced a long-overdue complement to the integration between EU member states: the elimination of roaming charges. From April 2016, EU residents will enjoy a reduction of up to 75% in roaming costs, with all charges to be phased out by mid-2017. This step... Read more
28 Oct
2015

iOS applications development: Never a dull moment!


Raluca

Looking retrospectively at the years I have been focusing on iOS application development, the first thing that comes into my mind is the expression: Never a dull moment, and I highly doubt this will change in the next couple of years. The iOS platform is very dynamic with a major update of the... Read more
27 Oct
2015

Digital transformation of traditional sectors


Celine

For all traditional sectors, there’s a digital transformation going on. Because of the fast rising increase in the use of mobile internet and applications, traditional companies can no longer be left behind. An example of such a traditional sector, is the book sector. To give you some insights... Read more
13 Oct
2015

How to create value in the mobile channel


Guy

You know the story... You are certain that mobile will be awesome for your business. It is a great personal channel that everybody already has in their pocket, correct? Well, it’s easier said than done. There are almost always endless possibilities that your product/project can evolve into,... Read more
29 Sep
2015

Whitepaper: The Retail App – the ultimate direct link with the customer


Michiel

MOBGEN’s new whitepaper is out: The Retail App: the ultimate direct link with the customer. In our earlier whitepaper The 10 Commandments of Mobile Loyalty we analysed the 10 main characteristics of successful apps. In this new publication, MOBGEN takes a closer look at four specific challenges... Read more
27 Sep
2015

MOBGEN starts business development in the UK


Monique

We're spreading our wings here at MOBGEN. After opening an office in Malaga, Spain earlier this year, MOBGEN plans to conquer the UK. Londoner Sam Contractor is exploring the UK market and has started the business development for MOBGEN UK. To give you a little taste of Sam’s plans, we... Read more
20 Sep
2015

Personal Financial Management in the Mobile Age (2)


Hui Lin

From research towards design In the previous blogpost on this topic, we introduced the research phase of this project, which has created a solid ground for the innovation on the topic of personal financial management (PFM) in the Mobile Age. It can be concluded that young bank customers often... Read more
17 Sep
2015

What is Virtual Reality?


Gergo

As part of a trip to London in May 2015, MOBGEN’s Sebastian Veldman participated in the safety event of one of MOBGEN’s corporate clients, demonstrating the Oculus Rift virtual reality headset. (The Oculus Rift has been officially announced since and will be publicly available from early 2016.... Read more
26 Aug
2015

Latest Technologies


Diede

At MOBGEN, we are always researching the latest technologies for new applications, or for enhancing functionalities in existing apps. One of the main goals is using new innovative technologies that run across Android, iOS and HTML5. At the moment, we are working with the recent advancements in... Read more
24 Aug
2015

MOBGEN presenting at HCI International in Los Angeles


eleonora

Our chief creative officer Nick Mueller and designer Eleonora Ibragimova were in Los Angeles presenting the conclusions around industry/academia cooperation via the Smart Steering Wheel Cover Design project at HCI International 2015. HCII is one of the world's leading conferences on Human-Computer... Read more
15 Aug
2015

Smartwatch apps up & running


Nick

Here is a sneak peek of the first smartwatch app we will be releasing - an extension of our award-winning FLUX by belew™ application. You can now skip and pause the audio tracks, add to your favourites, or read the track information, all via the Apple Watch. The watch can function as a controller... Read more
10 Aug
2015

iOS 9 – Are you ready for it?


Pedro

As you may have heard, Apple iOS 9 is expected to be released in September, and the public beta is available this month. At MOBGEN, we are always testing these beta versions against our running apps, so we know what to expect and to inform clients on the necessary changes that may need to be done.... Read more
24 Jul
2015

Personal Financial Management in the Mobile Age


Hui Lin

The banking and payment industry has recently undergone massive changes. The ubiquity of mobile devices has proved to be a disruptive innovation in the way people access and manage personal finances. However, research also shows that only 20 percent of consumers are highly engaged (or active) in... Read more
1 Jul
2015

MOBGEN whitepaper on ’10 commandments of mobile loyalty’


Michiel

To answer the question how to use the mobile channel to establish and deepen valuable relationships with consumers, MOBGEN wrote this whitepaper. The paper lays out the 10 most important conditions to be met to achieve optimal contact with the modern consumer. To establish them, MOBGEN analysed... Read more
23 Jun
2015

Creative escaping


natalia

Couple weeks ago, the creative team decided to… escape! The plan was simple. We would leave the office together after work, form two teams, get ourselves locked inside a mystery room in Amsterdam, and then attempt to breakout in less than an hour using clues, logic and teamwork. And we... Read more
16 Jun
2015

MOBGEN Hackathon Challenge!


Diede

The first hackathon challenge at MOBGEN was held last Friday at our offices in Amsterdam and A Coruña. Seven teams involving designers, developers, business analysts, project managers, jugglers and crayon tasters participated in creating the next great thing in the mobile world. A hackathon,... Read more
9 Jun
2015

Co-creation: the user as a co-designer


eleonora

Designing products and services with the user in mind is a central point of the user-centered design. Use of fictional personas, creating usage scenarios and customer journey mapping are part of traditional methods designing user experiences. These methods have been very useful in uncovering the... Read more
2 Jun
2015

Connected Car and more: Interview with Head of Tech Luis


Eveline

Last month, our CEO Ron Vrijmoet and Head of Tech Luis Ollero Pena went on an adventure to the US. As an innovative company, we aim to stay in the game and keep up-to-date with other leading-edge companies. MOBGEN was invited to accompany a client to visit Mercedes Benz, Google, Apple and SAP in... Read more
19 May
2015

Design Process at MOBGEN


eleonora

The design process at MOBGEN strikes a harmonious balance between order and spontaneity, reason and intuition, form and function. Depending on the type and scale of the project, we employ a variety of tools and methods and engage in lots of thinking, sketching, analysing, presenting, critiquing... Read more
13 May
2015

Foreword


eleonora

At MOBGEN we have an interesting team of creative minds, curious tinkerers, fearless makers, sharp strategists combined with geniuses of marketing and management. Everyday for the last five+ years, this team wakes up with the thought of making the world a little better, the technology easier,... Read more