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Global Gold Smarties Winners 2017

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MOBGEN (part of Accenture Interactive) is proud to have won a Gold MMA Smarties Global Award at the Gala in NYC, on September 25, 2017. Our Connected Car collaboration with Shell was awarded best Global Mobile Payments/Commerce, a fantastic achievement.

Connected Car is about bringing vehicle-optimised Shell services to the InControl infotainment system in Jaguar Land Rover (JLR) passenger cars. To take advantage of this feature, all the user needs to do is download the Shell app to their smartphone and sync it with their JLR dashboard. The Shell app is available in 50 countries globally and includes high quality functionalities such as Station Locator, Loyalty programme, Fill Up & Go and Shell Drive.

The Retail Fuel World hasn’t seen any major innovations in the last 50 years, and Shell aims to change that. In today’s fast-paced world, where everything is literally available at the tip of our fingers, our customers’ main struggle is the waiting time at service stations. Shell intends to revolutionise the payment system by providing a simple, efficient, and more convenient service – a Digital Drive-Thru.

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This is not the first time the MOBGEN Shell innovation received an MMA Smarties award. Last year we were presented with an EALA Award for Best App and also the UK Award for Best Mobile Payments. In February 2017, the Shell app was also recognised with a 2017 GLOMO Award in the ‘Best Use of Mobile for Retail, Brands & Commerce’ category at Mobile World Congress 2017.

All of these services are built and designed, together with MOBGEN, with the end user in mind. Click here to learn more about this fantastic innovation.

“We are always delighted to see our ‘Shell App’ programme being recognised externally. The latest feature which enabled us to work with Jaguar Land Rover to make payment happen from the dashboard of the car was the result in our focus to keep improving the customer experience. We aim to make the most mundane tasks become simple and engaging. We now see that those paying for fuel from the dashboard love it and become some of our most loyal customers.”

Stuart Blyde
Connected Car and Innovations – Shell

“We are extremely proud with this continuous recognition in today’s markets. The Connected Car solution is a clear example of how we can help making our customers stronger in their markets by directly impacting the end user experience in the most positive way imaginable. Our close partnership with Shell enables us to deliver an optimal customer experience through mobile channels.”

Ron Vrijmoet
CEO & Founder – MOBGEN