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The power of Chatbots

Chatbots are by no means a new phenomenon, with the first successful chatbot created by Joseph Weizenbaum in the 1960s. However, with the recent upsurge in the popularity of messaging apps and continuous advancements in artificial intelligence, chatbots are now seen as the technology of the future. It is from such popularity and technological advancements that MOBGEN decided to create a white paper about chatbots and the benefits of their use.

 

When running a successful business, knowing where your customers spend time and how to reach them is invaluable. With the emergence of new innovative technologies and an increasing number of customers spending their time in messaging apps, the use of chatbots could be a beneficial addition to your business. Chatbots provide a gateway to valuable conversations and increased interaction speed, not only giving your business an opportunity to increase overall customer satisfaction but also to give yourself a modern edge that allows your customers to obtain desirable information more efficiently.

 

In the white paper, we look at examples of efficient uses of chatbots such as:

  • Digit, which helped its customers save over $250 million within one year after launch.

 

  • KLM, which handled approximately 35,000 private messages in the first quarter of 2016. These messages were managed by chatbots together with a 200-employee support team worldwide.

 

 

MOBGEN’s white paper not only outlines the benefits of using chatbots in business, but also helps explain the types of chatbots available, the current best practices in different industries and importantly, how to get started with chatbots. 

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THE MOBILE PAYMENTS LANDSCAPE AND ITS OPPORTUNITIES

The international payment landscape is changing rapidly. The once unassailable banks and credit card companies are now subject to fierce competition from a new generation of digital service providers, whose mobile banking solutions are often much cheaper, more transparent and more customer-oriented than the services your customers are currently still using.

Retailers who haven’t yet taken the plunge into utilising the ‘mobile payment button’, are mainly failing to do so due to lack of clarity in their understanding of this dynamic young sector. Additionally, many enterprises are not able to properly assess the technical implications for their own back end. In practice, these businesses are often losing out. By waiting till the new technology has fully crystallised, they particularly miss out on the often-substantial benefits of engaging with early adopters.

This white paper is dedicated to answering a number of key questions about putting these attractive opportunities into action:

1. What are the most important mobile payment technologies and what are their benefits?

2. Who are the most important providers of mobile payment solutions?

3. In what way are companies already successfully using it?

4. Which solutions fit best with your digital-mobile strategy?

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The phone affects the way consumers gather information, but also how they move and orient themselves, make purchases, plan holidays and maintain relationships. It’s the logical, almost always present extension for direct interpretation of a large number of daily consumer needs. The retail app provides a unique opportunity to enter into a valuable one-on-one relationship with the consumer.

In the battle for a coveted permanent place in the heart of the mobile consumer, retailers take on not only direct competitors, but also an entire array of successful apps in areas that include social and gaming. How do you stay relevant in this power struggle, and still keep the user engaged?

In our earlier whitepaper The 10 Commandments of Mobile Loyalty we analysed the 10 main characteristics of successful apps. In this additional publication, MOBGEN takes a closer look at four specific challenges facing retail apps today:

1. Increase your engagement
2. Increase your conversion
3. Provide a consistent customer experience
4. Personalise your communications

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The 10 Commandments of Mobile Loyalty

At the start of 2015, the number of mobile telephone subscriptions worldwide totalled 7.2 billion. A figure which annually increases by 5 percent. During the year’s first quarter, more than a third of the world’s eCommerce purchases were made via the mobile channel. In the same period, the IOS and Android apps stores were offering more than 2.5 billion apps between them. Consumers now spend more time using these apps than they do on their desktop or mobile web.

In a world where brands have to fight increasingly hard for consumer attention, it is essential to remain within reach throughout the entire customer journey. Now that the vast majority of consumers are mobile, brands have no choice but to follow suit. Claiming a space via the mobile channel is therefore a key challenge for every marketer. This battle is already in full force. And the arena is multi-faceted and intense, just like the relationship between consumers and their mobile phones.

This whitepaper lays out the 10 most important conditions to be met to achieve optimal contact with the modern consumer. To establish them, MOBGEN analysed the most important functionalities incorporated in the world’s most successful apps. MOBGEN has named these conditions ‘The 10 Commandments of Mobile Loyalty’.

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