To see our website at full performance please update your browser or use other modern browsers such as Chrome, Firefox or Opera.


MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


Latest projects

See more projects


The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.

As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.

MOBGEN:Lab was created to focus on innovation, and to apply a structure and measurable output to our investigations. In conjunction with thesis students from TU Delft and HK Utrecht, MOBGEN:Lab is running research projects and building proof-of-concept products to test these innovations.

Through the MOBGEN:Lab blog we want to share our ideas, insights, knowledge and expertise about what excites us in the mobile design, development and strategy world.

23 Jun

Cognitive computing in mobile landscape

Martijn Spee

An app that thinks with you Martijn Spee – Jr. Business Analyst @ MOBGEN We’ve become very much used to the presence of the smartphone in our lives. It wakes us up in the morning and keeps us entertained while waiting for friends at the bar. It’s also made our lives so much easier, with... Read more

Sanjana Dua

As a die-hard Apple developer, gaining access to the Worldwide Developers Conference is a bit of a holy grail, so I was particularly excited to be able to attend the WWDC 2016 held at the Bill Graham Civic Auditorium in San Francisco. True to its name, the event focusses on the developers, so there... Read more
23 Jun

Making mobile apps smarter with geofence technology

Mathijs Hoek

Making mobile apps smarter with geofence technology Smart notifications and suggestions are what people are expecting from smart digital assistants like Siri and Google Now, but some of these capabilities are also possible for regular apps with the use of location aware technology. By combining... Read more