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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.

As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.

MOBGEN:Lab was created to focus on innovation, and to apply a structure and measurable output to our investigations. In conjunction with thesis students from TU Delft and HK Utrecht, MOBGEN:Lab is running research projects and building proof-of-concept products to test these innovations.

Through the MOBGEN:Lab blog we want to share our ideas, insights, knowledge and expertise about what excites us in the mobile design, development and strategy world.

31 Aug



It's been six months since the last article on some of this year’s upcoming technology trends. One of the trends, the 360-degree video, faced a big test when we helped Shell launch their first 360-degree video in collaboration with the Scuderia Ferrari F1 team in August.   For those... Read more
31 Aug



What is SMARTIFY? Ever been to a gallery and struggled to find more information about the artwork? Have you ever had to forfeit your retina display and Hi-Fi noise cancelling headphones for a second-hand audio guide and a pre-selected tour? Using advanced image recognition, SMARTIFY provides... Read more
31 Aug

Improve your skills with Bob – a machine learning project

Lisa Vork

Imagine a world where we don’t have to program our computers anymore, but where the computers program themselves; this is where we are heading towards with machine learning. But how does it work? And more importantly, how can we apply it to improve our lives? At MOBGEN Lab we have started to... Read more