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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.

As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.

MOBGEN:Lab was created to focus on innovation, and to apply a structure and measurable output to our investigations. In conjunction with thesis students from TU Delft and HK Utrecht, MOBGEN:Lab is running research projects and building proof-of-concept products to test these innovations.

Through the MOBGEN:Lab blog we want to share our ideas, insights, knowledge and expertise about what excites us in the mobile design, development and strategy world.

27 Jul



How can a brain be hacked? We (Daniel, Natalia, Sebastian and Silviu from MOBGEN) weren’t sure, but we came across a post from the Waag Society and quickly became curious about the possibilities. We wanted to apply science to our expertise within mobility to solve a problem and also try some of... Read more
27 Jul

MOBGEN integrating Apple Pay for optimal customer experience at Shell Service Stations in the UK

Beñat Jaramillo

People are busy. Going to a Shell Service Station, sometimes you just want to fill up and go. That’s why Shell wants to offer their clients a speedy, secure mobile fuel payment service as part of the Shell Motorist App. It works seamlessly with PayPal and from end of June 2016 also with Apple... Read more
27 Jul

ANWB launches ‘Vakantiehulp app’ (Travel assistance app), developed by MOBGEN


The Royal Dutch Touring Club ANWB has just launched a new app, ANWB Vakantiehulp (Travel Assistance), which will help you be well-prepared for travel throughout Europe. Amsterdam-based mobile solution specialist, MOBGEN, was signed on to develop the app. It’s free and a majority of the content... Read more