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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.

As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.

MOBGEN:Lab was created to focus on innovation, and to apply a structure and measurable output to our investigations. In conjunction with thesis students from TU Delft and HK Utrecht, MOBGEN:Lab is running research projects and building proof-of-concept products to test these innovations.

Through the MOBGEN:Lab blog we want to share our ideas, insights, knowledge and expertise about what excites us in the mobile design, development and strategy world.

31 Oct

Organising company retreats for big groups

Ines Vicente

In the same way that a vacation does wonders in terms of recharging your proverbial batteries, we think that a company retreat is a great way to renew our enthusiasm and excitement for work. Also, business trips during the year don’t always provide us with enough time to build strong... Read more
31 Oct

Applied Design Thinking

Eva Moerbeek

At MOBGEN, we accompany many clients in facing challenges that require divergent and innovative thinking. Not many are familiar with the details of Design Thinking, or whether it’s even relevant for their large and complex organisations. Below, we’ll see how we effectively bring Design Thinking... Read more
31 Oct

Halo 2.0 release

Luis Cele Sanchez

Recently, we released the 2.0 version of HALO, our Mobile Backend as a Service (MBaaS) product. During the process of development, we completely redesigned the user interface and upgraded the backend system, enriching both with killer features and a cool new design. The final result is an... Read more