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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN’s views and comments on trends and innovations in the mobile industry. The Library stores articles, news releases, whitepapers and videos, created by our team of experts.

14 Jul

CES Asia 2017


Hui Lin

Over three days in June, the amazing CES Asia took place once again, in Shanghai. It is hard to believe it was only the third year of this great tech show, which attracted more than 450 dynamic companies including Microsoft, Huawei, Philips, Samsung, and BMW. Even though the main focus was on how... Read more
20 Jun

The End of Roaming: Expectations vs. Reality


Guy Samuel

Almost two years ago, we looked at the opportunities created by the elimination of roaming charges in the EU. As of June 2017, roaming charges have been phased out. Have our hopes for better travel and business come true?   The Smart Traveller In 2015 we imagined an enhanced travel... Read more
19 Jun

Negotiating the Value of Company Culture


Leanne Pickering

We’ve all read articles around the importance of workplace harmony but how idealistic is that for an agency that gets bought out by a global organisation? In 2015 I got a new job, joining a relatively big team of 160, working across 3 offices. In 2016, we were bought out by a large... Read more