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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN’s views and comments on trends and innovations in the mobile industry. The Library stores articles, news releases, whitepapers and videos, created by our team of experts.

20 Jun

The End of Roaming: Expectations vs. Reality


Guy Samuel

Almost two years ago, we looked at the opportunities created by the elimination of roaming charges in the EU. As of June 2017, roaming charges have been phased out. Have our hopes for better travel and business come true?   The Smart Traveller In 2015 we imagined an enhanced travel... Read more
19 Jun

Negotiating the Value of Company Culture


Leanne Pickering

We’ve all read articles around the importance of workplace harmony but how idealistic is that for an agency that gets bought out by a global organisation? In 2015 I got a new job, joining a relatively big team of 160, working across 3 offices. In 2016, we were bought out by a large... Read more
13 Jun

‘It’s not you, it’s me’: the art of breaking up with your users


Eleonora Ibragimova

Needing some catharsis in my life, in the spirit of spring (or, more like summer) cleaning, I have recently started sorting out the “social” and “promotions” folders in my Inbox. A long overdue update of folders, labels, and other mail management systems that are supposed to make your... Read more