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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN’s views and comments on trends and innovations in the mobile industry. The Library stores articles, news releases, whitepapers and videos, created by our team of experts.

17 Oct

9 UX design lessons I wish I’d learnt at school


Eleonora Ibragimova

Just kidding, there are actually 10 lessons ;-) Inspired by the recent post on NN/g, I decided to create a list of my own UX lessons I wished I’d learned in school. I need to admit that my background is in industrial design engineering, where, although human factors play a large part,... Read more
9 Oct

Global Gold Smarties Winners 2017


Loren Hakeney

MOBGEN (part of Accenture Interactive) is proud to have won a Gold MMA Smarties Global Award at the Gala in NYC, on September 25, 2017. Our Connected Car collaboration with Shell was awarded best Global Mobile Payments/Commerce, a fantastic achievement. Connected Car is about bringing... Read more
3 Oct

Answer all the right questions – Part II


Guy Samuel

The path to creating engaging digital products and services is rich with different perspectives and constant change. In this series we explore how to manage inputs from users, market research, business goals, technical planning and much more in order to create a solid product vision with good... Read more