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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN’s views and comments on trends and innovations in the mobile industry. The Library stores articles, news releases, whitepapers and videos, created by our team of experts.

26 Jan

There is no role for designers in Scrum…



...was an argument that a colleague of mine started when we were discussing the Agile ways of working and roles of designers in this realm. And indeed, Scrum (the most frequently used of lightweight software development methods), has this in the guide: “Scrum recognizes no titles for... Read more
24 Jan

Video: The Power of Chatbots


Meeuwes van Dijk

With messaging apps surpassing social networks, conversational interfaces are on their way to become the new standard. The adoption of chatbots is growing rapidly, and in this research, MOBGEN showcase how adding a chatbot to your digital ecosystem could be the next milestone in your digital... Read more
24 Jan

The power of Chatbots


Nathalie Post

Chatbots are by no means a new phenomenon, with the first successful chatbot created by Joseph Weizenbaum in the 1960s. However, with the recent upsurge in the popularity of messaging apps and continuous advancements in artificial intelligence, chatbots are now seen as the technology of the future.... Read more