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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN’s views and comments on trends and innovations in the mobile industry. The Library stores articles, news releases, whitepapers and videos, created by our team of experts.

28 Feb

Smartify CIC & MOBGEN, part of Accenture Interactive, Win GLOMO Award for Augmented Reality & Art Recognition app ‘Smartify’


Loren Hakeney

MOBILE WORLD CONGRESS, BARCELONA; February 28, 2018 – Smartify, a Community Interest Company (CIC), and MOBGEN, part of Accenture Interactive, have won a GSMA GLOMO award in the 'Most Innovative Mobile App' category for their augmented reality app 'Smartify'. The award was presented at Mobile... Read more
23 Jan

Alexa, tell me what to wear today.


Felipe Vieira

An AI service that understands how human beings subjectively experience weather conditions, and can advise you what to wear. Recently, I moved to a wonderful city called A Coruña, to work in MOBGEN:Lab’s department of Applied Artificial Intelligence. Beautiful city, great office, amazing... Read more
22 Jan

Content is key but context is King: exploring a new format for user stories in Agile


Eleonora Ibragimova

On the first day of 2018, I visited the Vitra campus, where the factories and famous design museum of the same-titled company are located. Vitra is a Swiss furniture and lighting company and the manufacturer for many internationally renowned furniture designers. Coming from an industrial design... Read more