MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.
The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.
MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.
As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.
MOBGEN:Lab was created to focus on innovation, and to apply a structure and measurable output to our investigations. In conjunction with thesis students from TU Delft and HK Utrecht, MOBGEN:Lab is running research projects and building proof-of-concept products to test these innovations.
Through the MOBGEN:Lab blog we want to share our ideas, insights, knowledge and expertise about what excites us in the mobile design, development and strategy world.
10 Best Practices for Designing User-Friendly Forms
Forms are difficult. Forms have been difficult since digital ever came to exist. A lot has been said on this topic, from the discussion on usability of web-forms in the 90s , to when these web-forms were tailored to handsets, and to current day when UX experts have various opinions on what makes...
The term User Experience is well-known to all of us. It’s deeply integrated in the Agile methodology, forcing us to write User Stories, to perform User Testing, and to keep the user central in every little decision we make throughout the day, whether we are a business analyst,...
In 2012, a US academic named Dr. Martin Hilbert estimated that the average person was bombarded with 174 newspapers worth of information each day. He also estimated that each individual contributed 6 newspapers of data back into the world each day. Contrast this with 2.5 pages of data that each...