MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


Latest projects

Motorist iOS & Android app

Motorist iOS & Android app


The Motorist App in a nutshell


As part of an ongoing effort to innovate and enhance the driving experience for motorists, Shell launched a new mobile platform in 28 global markets. Mobile is becoming an important channel for consumers wanting to engage with brands, and the Shell Motorist app aims to help users ‘know where they can find Shell and how we can help them’.
The app will keep the user up to date with Shell loyalty offers, rewards, on site promotions, the latest news and product information. It makes it easier for users to collect points, receive personalized offers, find the nearest stations and maintain their vehicles.

The platform consists of two complementary applications:
the newly launched Shell Motorist, and Shell miGarage. MOBGEN is responsible for the design, development, maintenance & analytics of the complete consumer facing mobile portal. Together with MOBGEN, Shell has set the goal to offer an innovative app portfolio that is tailored to be the consumer’s mobile companion.


Download The Motorist App on AppstoreDownload The Motorist App from Google Play

View it on YouTube


Shell’s General Manager Mobile Competence Centre Michiel Steltenpool stated: “Shell is excited about the launch of the new Motorist app, as it enables us to strengthen our relationship with our customers. As loyalty platforms are so important to the customer, we fully optimized the application with a great user experience, a new design and some innovative features.”

Shell Motorist Loyalty

The loyalty program is fully integrated inside the app, so this functionality is always available via the smartphone. In loyalty countries, the program is always present on the home screen and accessible via an easy swipe gesture. Customers can view their points balance, Shell buying history, personal offers and account details. In Germany, users can also choose to review and order digital rewards via the application and have them delivered directly to their home address.


The Shell Motorist platform was designed and created as a package of different business modules. This approach allows Shell to easily tailor the available content and answer to the different requirements of each market, connecting better to the needs of each consumer in their unique environment.

With an ambitious roadmap for the future in adding functionalities like mobile payment, Shell aims to optimally serve consumers via the mobile channel.

Shell Motorist Offers
Bouwfonds Mobile-First Strategy

Bouwfonds Mobile-First Strategy


Bouwfonds mobile-first strategy in a nutshell

Bouwfonds Investment Management (IM), one of Europe’s leading real estate companies, has appointed MOBGEN to design and deliver a mobile-first strategy. Starting with the launch of their new responsive website, MOBGEN has created a fluid user experience on all digital channels from mobile to desktop.

Responsive design

The responsive design automatically adapts to the users’ device which can be a PC, laptop or any mobile device or tablet. This way Bouwfonds IM can inform their investors any time, anywhere. MOBGEN built the site as a single HTML 5 platform with a CMS, allowing the Bouwfonds IM team to easily add and adjust content on the website in one go, for all platforms and devices.


The co-operation between Bouwfonds IM and MOBGEN started in August this year with scoping the project and finding out the clients and end users needs. Lisette van der Ham, Head of Marketing & Communications Bouwfonds IM: “The cooperation with MOBGEN has been very good, the team is very experienced and has a great knowledge. Bouwfonds IM will continue to work with MOBGEN for phase 2 of the website. This second phase of the project will include features such as a separate investor login portal.”

About Bouwfonds IM

Bouwfonds Investment Management is the real asset investment management division of Rabo Real Estate Group, one of Europe’s leading real estate companies. They offer distinctive investment products for institutional and private clients in selected real estate, infrastructure and natural resources sectors. Bouwfonds IM manages a portfolio with a total value of €6 billion, distributed among the following sectors: commercial and residential real estate, communication infrastructure, parking, and agriculture. Bouwfonds IM has local offices in the Netherlands, Germany, France, Poland and Romania, and employs over 150 FTE.

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