MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


Latest projects

AutoTrack, iOS & Android

AutoTrack, iOS & Android


AutoTrack in a nutshell

In order to stay the biggest secondhand car platform AutoTrack together with MOBGEN developed a full mobile strategy (mobile website, smartphone app and tablet app) that will give them sufficient flexibility towards the future.

Get the app


Optimized search on all devices

In 2012 the new mobile website was launched offering a perfect mobile experience by giving the right balance between functionality and user experience. An always accessible search section divided in two layers provides a quick and easy search capability to find the correct occasion (250.000+ occasions).

A bright clear result list gives a perfect overview of all wanted occasions and/or new cars from which the user has direct access to the extensive detail pages where all the relevant information is displayed in a smart way.



The favorites option will allow the user to favorite a specific car which will than be placed within the favorite section. All cars that are favorite are synced cross platform.

Save Search Service:
The save search service allows users to save a specific search criteria (i.e. Audi A5, 2.0 TDI, Blue etc.) making it more easy to start a search when returning to the app. Next to that users will be informed via a push notification once a new car is added to the app that correspond with the saved search criteria.

Car Ads Creation
To make full use of the strengths of a smartphone or tablet the user will be able to create an own car advertisement via the app, making it very easy to sell a car. In an easy 5 step process users can place their own car on the AutoTrack platform by filling their personal details, car details, and taking/uploading pictures of the specific car. To guarantee AutoTrack’s reliability, quality, transparency and accuracy standards all cars (before a user can create and advertisement) are validated via the license plate and kilometer check that is built in the app, ensuring all cars that are submitted aren’t stolen or have other illegal facts to it.

Car Comparison
The smartphone app is specifically targeted as a full service platform on the go, the tablet app is specifically targeted for more in-depth car research and orientation, providing more visual information and videos, and the option to compare multiple cars with each other, giving users the possibility to make an even better decision once buying a car.


Since the release of the new mobile website and apps, traffic to the mobile platforms have tripled (from 20% tot 65%) surpassing the traffic to the desktop platform. Conversion rates (dealer contact moments etc.) increased with 15%. With an montly average of more than 200.000 unique visitors and 1.5 million page views AutoTrack now changed their desktop oriented strategy to a mobile first strategy making the mobile platforms as the number one interaction channel for the customers.

Wadsapp, iOS & Android app

Wadsapp, iOS & Android app


Wadsapp in a nutshell

De Waddenfederatie (a partnership between the Dutch national tourist office, VVV, and the “Wadden”-islands) collaborated with MOBGEN to develop two apps to promote and getting more out of your visit to the two most popular tourist destinations in The Netherlands: Texel and Terschelling.

Get the app


Your personal journey

WadsApp Texel and WadsApp Terschelling, show the user everything there is to do, see, hear and taste on the “Wadden”-islands. Both applications have many features that contribute to a unique experience while visiting the islands. Users can select their interests and the filter activities is matching with the profile of their tour group.

WadsApp Texel and WadsApp Terschelling will offer the visitor a personalized list, including daily tips for trips, events, activities and nice places. In addition, the home screen can be manually customized with your favorite sections, making the app even more tailored to the interests of the user.


Custom travel tips

The ‘Smart apps’ make it possible to completely customize your visit to the islands. Get personalized information and updates on museums, nature, shopping, food and drinks, and much more; all pre-selected based on your interests, Travel Company and “request for action”.

Timeline feature
It is possible for the user to keep track of all activities by means of a diary. By the input of user generated content, the favorite moments of the user’s vacation can be displayed in a timeline. The user can share his favorite destinations, activities and photos with geo-tag on social media and/or print them as an island-themed postcard.

See & do
The apps provide visitors with extensive information about attractions, shops, restaurants, excursions, cycling and walking routes (also available online). Depending on the chosen route, these include videos, descriptions and sounds of birds.

Typical Texel
The apps are packed with information about the Texel and Terschelling culture: the dialect, ‘did- you-know -facts’, cultural history, tall tales, and an overview of local and island news. In addition, the section ‘not to miss ‘ provides a summary of all available activities on the islands.

In case of emergency
Finally, the app has a list of important phone numbers (click- to-call) , emergency transportation and AED locations.

Objectives and results

The Wadsapps are developed with the aim of attracting more tourists, optimally inform and connect the different interest groups and promote the islands.

The app was launched in November 2013. The unique built-in features and the rich amount of content that is also available offline is very well received in the app stores: Wadsapp Terschelling received an average rating of 5 stars, Texel got 4.5 in the Apple App Store. In the Google Play store both apps get an average of 4 stars. Based on the feedback and reviews the app will be optimized further in the future.

See more projects