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MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


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The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.

As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.

MOBGEN:Lab was created to focus on innovation, and to apply a structure and measurable output to our investigations. In conjunction with thesis students from TU Delft and HK Utrecht, MOBGEN:Lab is running research projects and building proof-of-concept products to test these innovations.

Through the MOBGEN:Lab blog we want to share our ideas, insights, knowledge and expertise about what excites us in the mobile design, development and strategy world.

2 Feb

The Alberto MOBGEN Awards


The Oscar nominees of 2016 have been announced! Oops, this is MOBGEN and we don't have Oscars, but we do have the coveted Alberto MOBGEN Awards. It began at Christmas 2013, the year I started working for MOBGEN. I gave an Android figure (as I am an devoted Android developer) as a gift to each... Read more
27 Jan

Low-fi prototyping: What, Why and How?


The creation of digital products usually involves a range of roles and functions collaborating on a project. The apparent ones are the business analysts who map out the requirements for the end product to fulfill, the visual designers who create beautiful interface screens, and developers who turn... Read more
24 Dec

Free to download white papers


Did you know that 84% of smartphone users often use their mobile phone to enrich or make their shopping experience easier? By the end of this year, the mobile share of all e-commerce purchases will count for around 40 to even 50%. And among the 500 largest mobile retailers in the world, 42% of all... Read more