To see our website at full performance please update your browser or use other modern browsers such as Chrome, Firefox or Opera.


MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a Red Dot Best of the Best Award, a Webby Honoree, a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


Latest projects

See more projects


The work we do at MOBGEN has received outstanding recognition from the industry including Red Dot Best of the Best Award, The Webby Awards, DIA, MMMA, Red Herring Top 100, FWA, Accent Awards, European Business Awards and FD Gazellen.

MOBGEN:Lab is the research division of MOBGEN, set up to investigate disruptive innovation with a focus on mobile technology and interface. We have the ambitious aim to identify and map the trends across the design industry that will create changes in the way we interact with brands, products and places.

As MOBGEN we are experts in the fields of mobile strategy, creativity and technology, and we bring this expertise to bear on all our projects. Leading the way globally with our investigations and designs regarding the future of technology applications and interfaces is vital – we want to push the boundaries, to be the visionaries not the followers.

MOBGEN:Lab was created to focus on innovation, and to apply a structure and measurable output to our investigations. In conjunction with thesis students from TU Delft and HK Utrecht, MOBGEN:Lab is running research projects and building proof-of-concept products to test these innovations.

Through the MOBGEN:Lab blog we want to share our ideas, insights, knowledge and expertise about what excites us in the mobile design, development and strategy world.

10 Nov

The End of Roaming? – What the elimination of roaming costs could bring to the world of mobile


This summer, the European Council announced a long-overdue complement to the integration between EU member states: the elimination of roaming charges. From April 2016, EU residents will enjoy a reduction of up to 75% in roaming costs, with all charges to be phased out by mid-2017. This step... Read more
28 Oct

iOS applications development: Never a dull moment!


Looking retrospectively at the years I have been focusing on iOS application development, the first thing that comes into my mind is the expression: Never a dull moment, and I highly doubt this will change in the next couple of years. The iOS platform is very dynamic with a major update of the... Read more
27 Oct

Digital transformation of traditional sectors


For all traditional sectors, there’s a digital transformation going on. Because of the fast rising increase in the use of mobile internet and applications, traditional companies can no longer be left behind. An example of such a traditional sector, is the book sector. To give you some insights... Read more