MOBGEN is a leading mobile solutions specialist. We help our clients to become more efficient, customer oriented and competitive by making the best possible use of the mobile channel, in the B2B, B2E and B2C space. Our expertise and working methods combining mobile strategy, technology and design have won numerous awards including a SAN (Integrated Marketing) Award, the Dutch Interactive Award, Mobile Media & Marketing Award and mobile FWA awards. At MOBGEN we live and breathe mobile.


Latest projects

Motorist iOS & Android app

Motorist iOS & Android app


The Motorist App in a nutshell


As part of an ongoing effort to innovate and enhance the driving experience for motorists, Shell launched a new mobile platform in 28 global markets. Mobile is becoming an important channel for consumers wanting to engage with brands, and the Shell Motorist app aims to help users ‘know where they can find Shell and how we can help them’.
The app will keep the user up to date with Shell loyalty offers, rewards, on site promotions, the latest news and product information. It makes it easier for users to collect points, receive personalized offers, find the nearest stations and maintain their vehicles.

The platform consists of two complementary applications:
the newly launched Shell Motorist, and Shell miGarage. MOBGEN is responsible for the design, development, maintenance & analytics of the complete consumer facing mobile portal. Together with MOBGEN, Shell has set the goal to offer an innovative app portfolio that is tailored to be the consumer’s mobile companion.


Download The Motorist App on AppstoreDownload The Motorist App from Google Play

View it on YouTube


Shell’s General Manager Mobile Competence Centre Michiel Steltenpool stated: “Shell is excited about the launch of the new Motorist app, as it enables us to strengthen our relationship with our customers. As loyalty platforms are so important to the customer, we fully optimized the application with a great user experience, a new design and some innovative features.”

Shell Motorist Loyalty

The loyalty program is fully integrated inside the app, so this functionality is always available via the smartphone. In loyalty countries, the program is always present on the home screen and accessible via an easy swipe gesture. Customers can view their points balance, Shell buying history, personal offers and account details. In Germany, users can also choose to review and order digital rewards via the application and have them delivered directly to their home address.


The Shell Motorist platform was designed and created as a package of different business modules. This approach allows Shell to easily tailor the available content and answer to the different requirements of each market, connecting better to the needs of each consumer in their unique environment.

With an ambitious roadmap for the future in adding functionalities like mobile payment, Shell aims to optimally serve consumers via the mobile channel.

Shell Motorist Offers



The Flux:Fx App in a nutshell

FLUX:FX is a professional multi-effect audio processor app for the iPad that lets you ‘play’ your effects. Developed by MOBGEN in conjunction with acclaimed US musician Adrian Belew [Frank Zappa, King Crimson, David Bowie, Nine Inch Nails and so many more] and audio experts ElephantCandy under the name NOIISE.
Innovative, intuitive and exciting, FLUX:FX lets you manipulate any audio signal into something entirely new and redefines the possibilities of audio and live performance in an app with an almost unlimited range of effect options. FLUX:FX is a truly authentic digital platform for designing your sound.






Truly creative effects

FLUX:FX has over 30 studio-quality effects to choose from, and an almost unlimited range of settingsto let you twist and sculpt your sound. Chain 5 together for maximum aural impact.

Powerful sequencer

A touch-based automation sequencer for your effects that adds a completely new fluid dimension to your sound design.

Deep editing heaven

Every parameter of every effect is editable, assignable and with the fine tuner dial, PRECISE. Thatmakes FLUX:FX a tweaker’s paradise.

Transparent interface design

FLUX:FX has a beautiful, minimalist interface combining easy-to-use controls with a mesmerising liquid polygon audio visualizer. No fake road-worn pedal graphics here.

Made to be touched

Designed and built from scratch as an iPad app, FLUX:FX is not a port from an existing plugin, it is MADE to be touched. And swiped, and dragged, and tapped. No tiny dials here.

Complex sound, easy to use

Chopping, shaping, crushing and looping – FLUX:FX can take you from subtle modulating echoes through to wrecking-ball destruction, all with a swipe of a finger.

Plays with everything

Audiobus compatibility (including saved states), Inter-app audio compatibility, super-fast MIDI, virtually all the audio interfaces… they all just work with FLUX:FX.

Truly creative effects

FLUX:FX has over 30 studio-quality effects to choose from, and an almost unlimited range of settingsto let you twist and sculpt your sound. Chain 5 together for maximum aural impact.


Modify your sounds

FLUX:FX is a construction box of audio FX blocks for musicians to create some innovative new sounds. The app allows any sound source (guitar, vocals, drums, synths etc) to be modified, mangled, enhanced or distorted by the combination of features such as a modular effects chain, XY control, MIDI, AB, IAA, and a dynamic sequencer.



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